THE BRAND: Brightly coloured alcopops. Very popular in the 90s, especially the blue one.

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THE BRIEF: Our new drink is Pink Gin (flavour). We want to tap into gin craze that has been whipped up in the last few years. One thing to remember though - this ISN'T gin. 

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THE IDEA: Send up the entire gin industry. The distilling. The botanicals. The history, darling.

 

WKD Pink is everything gin culture isn't.