THE BRAND: Caffeine tablets, often used by students - sometimes responsibly.

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THE BRIEF: We need an activation for students that we can roll out across our social channel. Think active minds, active bodies. 

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THE IDEA: Turn up on campus with a van full of junk and play teams of students off to find who can make the best chain reaction contraption (also known as a Rube Goldberg Machine). Oh, and there's £2,000 up for grabs.